With Sydney’s competitive housing market and rising property values, homeowners are more empowered than ever to take control of their sales process. Selling your house privately — without using a real estate agent — is becoming a popular choice for savvy Sydneysiders who want to save money, maintain control, and still get top results.
By partnering with Australian Realty, you can sell your Sydney home privately, access major listing platforms like realestate.com.au, and cut out hefty agent commissions. It’s a smarter, more transparent way to sell — and it’s easier than you think.
The Cost of Using an Agent in Sydney
Sydney property prices often sit above the national average. That’s great when you’re selling, but not so great when it comes to agent commissions. A typical commission rate in Sydney ranges between 1.6% to 2.5%. For a $1.2 million home, that’s $19,200 to $30,000 — just in commission.
Then add agent advertising fees (usually $3,000 to $6,000), and your total cost to sell could easily exceed $35,000. That’s money you could use for your next home, investment, or lifestyle goals. Selling privately through Australian Realty means you pay a low flat fee, keep the rest, and stay in control.
What Is Private Selling?
Private selling simply means you’re managing the sale yourself, instead of hiring a real estate agent. You take charge of the listing, marketing, enquiries, inspections, negotiations, and ultimately, the sale. But you don’t have to do it alone — Australian Realty equips you with professional tools, exposure, and support so you can sell like a pro.
You’ll still get your property seen on major websites like realestate.com.au. You’ll still have access to contracts, for sale signs, and buyer support. But you won’t pay any commission. Ever.
Why Sydney Sellers Choose Australian Realty
We’re built for private sellers. Whether you’re in the Inner West, Eastern Suburbs, Northern Beaches or Western Sydney, we help you list and sell with confidence. Here’s what makes us different:
- Maximum Exposure: Get listed on realestate.com.au and other top sites without an agent.
- Low Fixed Fee: No hidden costs. No commissions. Just one simple, upfront payment.
- Professional Tools: Photography, signboards, brochures, contracts — all available through us.
- Full Support: You’re never alone. Our team is ready to guide you from start to sold.
- DIY or Hands-On Packages: Choose how much help you need and what you want to manage.
Step-by-Step: How to Sell Your House Privately in Sydney
- 1. Prepare Your Property – Clean, declutter, style, and make any minor repairs. First impressions matter.
- 2. Set the Right Price – Use our data tools and suburb reports to price competitively.
- 3. Create a Stunning Listing – Include high-quality photos and a compelling description.
- 4. List on Major Portals – We publish your listing on realestate.com.au and more.
- 5. Manage Buyer Enquiries – Receive and respond to leads directly. You’re in control.
- 6. Host Inspections – Schedule open homes or private appointments that work for you.
- 7. Negotiate & Close – Agree on a price, sign contracts, and proceed to settlement with the help of your conveyancer.
How Much You Can Save in Sydney
Let’s break down a typical Sydney sale:
- Sale Price: $1,250,000
- Agent Commission (2%): $25,000
- Marketing & Photography: $4,000
- Total Cost with Agent: $29,000
- Australian Realty Package: $799
- Total Savings: $28,101
That’s real money you get to keep, not hand over to a third party.
Sydney’s Real Estate Market in 2025
The Sydney market remains strong, with high buyer demand in both central and outer-ring suburbs. House prices have held steady, and properties in well-located areas continue to receive multiple offers.
Buyers are highly active on online platforms, making it essential to have your property listed on realestate.com.au. With Australian Realty, you get this same exposure, without needing an agent.
Benefits of Selling Privately in Sydney
- Save on Commission: Avoid paying tens of thousands in fees.
- Direct Buyer Interaction: Build trust and negotiate on your own terms.
- Transparency: See every enquiry, control your price, and avoid pressure selling.
- Flexibility: Schedule inspections and manage the process around your life.
- Boost Your Profit: Keep more of your home’s sale price for your next move.
Common Mistakes to Avoid
- Overpricing: Sydney buyers are informed. Use market data and price competitively.
- Underpresenting: Professional photos and clean presentation are key.
- Slow Responses: Quick replies to enquiries can make or break a sale.
- Legal Gaps: Use a conveyancer or legal kit to ensure compliant contracts.
- Emotional Decisions: Stay objective during offers and negotiations.
Agent vs Private: Sydney Comparison
| Aspect | Private Sale (Australian Realty) | Agent Sale |
|---|---|---|
| Commission | None | Up to 2.5% |
| Marketing Costs | Low, flat fee | $3,000 – $6,000 |
| Listing Exposure | Full (realestate.com.au) | Full (realestate.com.au) |
| Control | You manage everything | Agent managed |
| Buyer Contact | Direct | Filtered through the agent |
| Flexibility | High | Limited by agent’s schedule |
FAQs: Selling Privately in Sydney
Can I really sell without an agent?
Yes! Selling privately is 100% legal in New South Wales. You just need the correct forms and advertising access, which we provide.
How will buyers find my property?
We list your home on realestate.com.au, where most serious Sydney buyers search daily.
Do I need legal assistance?
We recommend engaging a conveyancer to prepare your contract of sale and handle settlement.
What if I’ve never sold a house before?
No problem. Our team provides expert guidance, templates, and resources to walk you through every step.
Get Started with Australian Realty
Thousands of Sydney homeowners are taking their sales into their own hands — and saving big in the process. With Australian Realty, you get the professional tools, online exposure, and expert support you need to sell privately and successfully.
Whether you’re selling an apartment in Bondi, a townhouse in Newtown, or a family home in Ryde, Australian Realty makes it simple and affordable.
Ready to start your private sale journey? Visit our website, choose a package, and list your home in just minutes. Let’s sell your house in Sydney — your way.
